An organization that coached public-relations professionals on how to master crisis communications may need to take some of its own advice after its recent bankruptcy filing.
Bulldog Reporter, an Oakland, Calif.-based company that provided training and services for public relations professionals, recently filed for bankruptcy protection in California with liabilities of less than $1 million and assets of $178,220.
Under the Bulldog Reporter and PR University brands, the company produced media directories, a daily online newsletter, webinars, live conferences and awards programs. Facing a severe cash shortage in August, the company laid off virtually all of its staff and shut down operations, filings show.
Despite bringing in nearly $950,000 in sales as of this August and $1.48 million in sales last year, the company hadn’t turned a profit since at least 2012, it said in court filings.
Jim Sinkinson, the publisher and founder of Bulldog Reporter owner Sirius Information, said in a bankruptcy court declaration that he brought in a turnaround specialist in October to explore ways to revive the company. That person, Mr. Sinkinson said, estimated he would need at least $50,000 in short-term funding, which “was not viable.” Reached Wednesday, Mr. Sinkinson declined to comment on the bankruptcy.