The Texas company that once held the license to sell the Zerona fat-melting laser machines, which offers incision-free liposuction in the offices of cosmetic surgeons, has filed for bankruptcy protection to try to keep its grip on its recently terminated licensing agreement with the laser’s manufacturer.
Primcogent Solutions LLC filed for Chapter 11 protection on Monday, claiming that the laser’s manufacturer misled company officials into thinking that roughly 600 lasers were out in the market and generating revenue when the two groups entered into a licensing and distribution deal in late 2011.
Primcogent later found that about 200 of those Zerona lasers, which have made the rounds on daytime television on the Rachael Ray and Dr.Oz shows, were not generating revenue, according to papers filed with the U.S. Bankruptcy Court in Fort Worth, Texas.
Some of the lasers were still being demoed by doctors who melted a patient’s fat cells by pointing thin, red beams at a their waist, hips and thighs. (In euphemized industry-speak, the fat-liquefying procedure is referred to as “body contouring,” and it typically costs $1,500.)